Did you know that the Atlanta Regional Commission (ARC) has a Regional Transit Committee (RTC) that meets every other month to talk about regional transit planning, funding and governance?
The RTC met last week to discuss grants, marketing, the regional transit website, and fare collection. Currently, the State Road and Tollway Authority (SRTA) and the Georgia Regional Transportation Authority (GRTA) are working together to administer the GO! Transit Capital Program, offering $75 million in General Obligation bond funds for transit capital projects. Applications are due January 31st, 2016 with awards in the summer. SRTA has long had funding available for road projects through the Georgia Transportation Infrastructure Bank, so we are happy to see a program for transit. The RTC approved a resolution for the ARC to apply for funding for regional bus stop signage on behalf of the regional agencies. If awarded, the grant would fund updates to signage for MARTA, Cobb Community Transit, Gwinnett County Transit, and GRTA. We look forward to seeing improvements to transit in Metro Atlanta as a result of this program.
ARC is also working on marketing regional transit, focusing on those who live within walking and driving distance of regional transit services. The campaign will market to Millennials in particular as a target audience. The goal will be to get potential transit riders thinking about the possibility of using transit and then to direct them to the regional transit website AtlTransit.org. The AtlTransit website is a joint effort of metro Atlanta’s transit agencies to provide a unified resource for transit customers. The site launched late last year and has seen recent updates, including real time arrival/schedule information, simplified fare and transfer information, and improved trip planner information. It will also be linked with the unified bus stop signage so that riders can use their phones to get information on the next bus arrivals. Improvements are still in the works, and we look forward to seeing how the site can make it easier to plan trips between multiple transit agencies.